Hilary Duff Breaks a Rodeo Record?

Yes it's true. The Sunday, March 6th installment of RodeoHouston featured exciting rodeo action and a concert by Miss Duff. Paid attendance reached almost 73,000 which broke the record set only 2 days before by singer Alicia Keys.
I think that marketing rodeo outside its traditional country roots is a good thing. Rodeo can only benefit from exposure to new eyes.